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- Burger King Football Kid's Meal Toy, 1993 - Burger King introduced its "Kid's Club" campaign in the 1990s to challenge McDonald's dominance in the children's segment of the fast-food market. The Club targeted children between the ages of 2 and 13. Members received a bi-monthly newsletter that featured games, short articles, and news about promotional toys available at the restaurant.
- 1993
- Collections - Artifact
Burger King Football Kid's Meal Toy, 1993
Burger King introduced its "Kid's Club" campaign in the 1990s to challenge McDonald's dominance in the children's segment of the fast-food market. The Club targeted children between the ages of 2 and 13. Members received a bi-monthly newsletter that featured games, short articles, and news about promotional toys available at the restaurant.